SUBSCRIBE TO OUR NEWSLETTER

GET SOCIAL WITH
CS DESIGNWORKS


Marketing to Millennials

Posted on Apr 13, 2015   Written by Theresa Chiechi, Junior Designer

Marketing to Millennials

The Millennials have long been branded as the lazy, narcissistic, selfie-taking generation but smart businesses are realizing that they are more than their label. Perception of Millennials are beginning to change and people are starting to understand that they’re not somehow worse than any other previous generation, but are just simply different. Millennials, also known as Generation Y, are...

Read More >>

Capture Your Audience With A Quiz

Posted on Mar 18, 2015   Written by Nick Chiechi, President, CS Designworks

Capture Your Audience With A Quiz

Quizzes are the latest trend to have captured the Internet’s attention. Nowadays, as you scroll through your social media of choice, everyone seems to be posting their quiz results. Thanks to all these quizzes you now know what ice-cream flavor...

Read More >>

The Power of the Pen

Posted on Feb 11, 2015   Written by Nick Chiechi, President, CS Designworks

The Power of the Pen


Most businesses underestimate the power of promotional items. The above figure is not an exaggeration and was calculated by handing out 100 pens that cost $0.62 each and yield 2,805 impressions per unit according to the Advertsing Specialty Institute (ASI). CS Designworks chose the top five items with the largest impact. Each item generates thousands of impressions...

Read More >>

Marketing Resolutions for Business in 2015

Posted on Jan 14, 2015   Written by Nick Chiechi, President, CS Designworks

Marketing Resolutions for Business in 2015

Remember the old adage, if you fail to plan you should plan to fail? The beginning of a new year is a great time to set your marketing plan in motion. The only plan that will fail is the one you don't plan. So here are some basic topics to consider when setting your plan in motion. Good luck and may 2015 be your best yet!


Even in the age of email proliferation,...

Read More >>

Graphic Design is Ubiquitous

Posted on Dec 10, 2014   Written by Nick Chiechi, President, CS Designworks

Graphic Design is Ubiquitous

Realize it or not all of us are exposed to graphic design one-way shape or form on a constant basis. The presence of graphic design is all around us. Trace your typical day to realize how prevalent graphic design is in our lives. Upon waking you grab the morning newspaper and right off the bat are exposed to all aspects of graphic design. There is the branded publication itself, developed by a designer,...

Read More >>

Corporate Holiday Gifts Strategies

Posted on Nov 25, 2014   Written by Nick Chiechi, President, CS Designworks

Corporate Holiday Gifts Strategies

Why Start early?

Gifts must be suited for receiver so it’s a long process to choose the right gifts. Suggesting gift ideas, providing pre-production samples and closely coordinating with vendors to ensure inventory is available and product is delivered to client’s satisfaction and deadline.

Advantages:

• Prevent competitors...

Read More >>

Developing a Content Strategy to Avoid Stagnation

Posted on Oct 28, 2014   Written by Nick Chiechi, President, CS Designworks

Developing a Content Strategy to Avoid Stagnation

One of the biggest challenges with corporate websites is the lack of a plan to create new content. The creation of a corporate website begins, rather than ends, with the launch. When initially launched, your site should clearly cover the core of what your business represents or does.  For example, having sections such as About, Services, Case Studies, Resources, and Contact Information are...

Read More >>

When it Comes to Brand Consistency, Think One Source

Posted on Sep 25, 2014   Written by Ed O’dell, a strategic partner of CS Designworks

When it Comes to Brand Consistency, Think One Source

Imagine if you told the same story to several individuals each in a different setting, and later they came together to retell that story. Do you think it would sound the same? Perhaps some of the facts would remain, but the voice, color and overall feeling would vary greatly.

The same can be true if you allow your marketing,...

Read More >>

Let's Talk "Type"

Posted on Sep 15, 2014   Written by Nick Chiechi, President, CS Designworks

 

 

Just like a  leading role an actor plays in a motion picture, type is the central character in design. Most individuals do not give much thought to fonts or type. Type...

Read More >>

How Do You Know It's Time For A New Website?

Posted on Aug 6, 2014   Written by Nick Chiechi, President, CS Designworks

How Do You Know It's Time For A New Website?

It’s your most important marketing vehicle. It’s the face of your company, the portal to your content, and an invaluable first impression to your prospective clients.

Is your website hurting your company and its potential opportunities?

Two things to consider off the bat and what have most likely held you back from this all important business decision. First is cost...

Read More >>