A Logo: The Mascot of Your Brand

Your Brand Identity is everything; if you want to be successful you need to present your business in a professional and experienced way. The way to do this is through your image. Logo, websites, business cards, and ad should all convey a similar vibe. These are your tools to creating a great first impression with potential clients. In order to captivate their attention and let them know what your business is all about, you’ll need to invest in your image.

You’re just starting out your business and you’re low on cash. Or perhaps you’re a business that has been around for ages and hasn’t had much time or resources to put into your image. Maybe you think you can do it all; with all these free online resources where you can get instant stock images, free fonts, and vector designs creating your own logo is a piece of cake right? Wrong! Giving a person some operation tools doesn’t make that person a surgeon. Investing in a trusted designer who knows how to make the right logo for your company will ensure that your brand and image is the best it can be. You don’t want to take the easy route otherwise you’ll miss out on attracting potential customers.

What Makes A Good Logo?

A customer stumbling across a business is the same as meeting a new person; first impressions are everything. You know that saying your mother used to tell you, “don’t judge a book by its cover”. Well don’t listen to your mother in this case (don’t tell her we said that). Customers are just as judgmental as that popular clique in high school that sat at that super exclusive lunch table that no one was allowed to sit at unless they had an invitation. Ten seconds of looking at your logo or website will be plenty of time for them to decide whether they are interested in using your services or not.

Let’s think about some of the big fish in the marketing sea. McDonald’s is a perfect example of brand identity and logo design done right. People recognize the McDonald’s logo more than they recognize the cross. Coca Cola is another brand that we should all take pointers from; their logo is recognized by 94% of the world’s population making it the most recognized brand in the world. What makes these brands and their logos so well known?

A successful logo and brand identity boils down to design. If you know what makes good design, then the rest will follow. Simplicity, memorability, versatility, and relevancy are the ingredients that make up a well-designed logo.

You’ll want something simple so it’s instantaneously recognizable and conveys your offered service, something memorable that will stick with people, something versatile so that it could go on anything (website, business card, promotional products, etc.), and something that is relevant and pertains to your business.

Where to Start:

 

Audience

Ask yourself who you are marketing to and what kind of clients you are trying to lure in with your logo? Knowing your demographics will make it easier to design a logo. Establish your audience and then look for what design elements appeal to those groups the most.

Colors

The colors of a logo or website can vastly change the feel or emotions it conveys. You can influence the way potential customers interpret your business by choosing the right colors. For example, have you noticed that a lot of fast food companies have the colors red and yellow in their logo? That is because those two colors have been shown to make people hungrier. In a similar fashion, most social media websites are blue. Facebook, Twitter, Tumblr, Skype, Pandora, and many other websites all have blue color schemes. This is because blue tends to make people feel more calm, welcomed, and promotes interaction.

Consistency

In order to establish yourself as a trusted and proven company, you must be consistent. How can your audience get a sense of your company if you keep changing your logo or color scheme all the time? Being consistent will give you a feel of reliability, a company your customer can rely on. This is not to say that you can’t change. Change is good, especially when it is done with subtle weeks. Big changes tend to scare consumers away; slowly altering and updating elements for the better is the best tactic. Websites like Amazon have kept their large customers base by making all the improvements they’ve needed to all while seeming as if nothing has changed.

Be Relevant

Your logo should tie into your business and should convey what kind of service your customer is going to get. Let’s say you own a restaurant. Your logo should feature something food related; it should not be about clothing or cars, or something else random. With your logo being the image that represents your company, it should be in sync with your business.

 

Need a logo? No problem; contact CS Designworks and get a quote, today.