Capture Your Audience With A Quiz

Quizzes are the latest trend to have captured the Internet’s attention. Nowadays, as you scroll through your social media of choice, everyone seems to be posting their quiz results. Thanks to all these quizzes you now know what ice-cream flavor your niece is, what Game of Thrones character your best friend is, and which celebrity your boss should get coffee with. It seems a bit excessive but as you peruse through these shared results you can’t help but take the quiz yourself; you have to find out what font best fits your personality after all.

With the recent craze going on, creating quizzes is becoming a great marketing tool for businesses to use. The most popular quizzes, on well-known websites like Buzzfeed, have grabbed the attention of over 20 million people. Surveys shows that the most shared content on any social media were quizzes with data saying that the average quiz gets shared 1,900 times. It’s becoming an advantageous way for businesses to connect with their audience in a fun and interactive way. This new effective form of marketing works for a few different reasons.

Quizzes are fun and entertaining without taking too much of a person’s time up. Long blog articles may be well written and informative but people loose interest quickly and may not have enough time to dedicate to reading. Quizzes are easy to digest and they take a few minutes to complete. They can hold a person’s short attention span and at the end, it can be shared for other people to see. The fact that people can share results creates a sense of community and is a great way for other people to discover your company. This creates great social traffic and is a more effective way to generate awareness then an article, tweet, or Facebook status. Also, it’s virtually free; most quiz creating sites offer their services for no cost at all.

Surveys shows that the most shared content on any social media were quizzes with data saying that the average quiz gets shared 1,900 times.

While trying out this innovative and entertaining marketing tool, there are a few things to keep in mind when creating a quiz for your business. Ask yourself who your ideal target audience is, what kind of quiz is going to grab their attention, and where to broadcast your quizzes.
 

See some of CS Designworks quizzes

What type are you?   What Holiday Character Are You?

 

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