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Search Engine Optimization Strategies

Posted on May 21, 2015   Written by Nick Chiechi, President, CS Designworks

Search Engine Optimization Strategies

Website owners are always looking for ways to boost their page content for search engines. SEO, or search engine optimization, is a constant battle people who put content out on the web are always trying to win. It’s no secret that basic SEO is fundamental and that it’s your job to make sure the audience you’re trying to reach finds your content. There are several helpful tactics...

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Brand Impact

Posted on May 15, 2015   Written by Andrea Kuch

Brand Impact
Holding on to Principles in the Swirl of Dynamic Change

Hey, guess what? We’re living in a visual world! Ok, that’s pretty obvious, but the question is how does your brand image and related marketing elements stack up? If it all screams “1990” or there about and is littered with mediocre content and messaging, you’ve got a problem. But, wait! – It’s...

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Survive Judgement Day: Mobilegeddon

Posted on Apr 21, 2015   Written by Theresa Chiechi, Junior Designer

Survive Judgement Day: Mobilegeddon

April 21st 2015 is a disastrous day for many company’s websites. Popularly coined as “Mobilegeddon”, Tuesday is the big day when Google looked at a website’s level of “mobile-friendliness” and passed-judgment, making it harder to find website’s who didn’t pass the test. With 80% of all adults owning a smartphone, and an estimated 2 billion...

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Marketing to Millennials

Posted on Apr 13, 2015   Written by Theresa Chiechi, Junior Designer

Marketing to Millennials

The Millennials have long been branded as the lazy, narcissistic, selfie-taking generation but smart businesses are realizing that they are more than their label. Perception of Millennials are beginning to change and people are starting to understand that they’re not somehow worse than any other previous generation, but are just simply different. Millennials, also known as Generation Y, are...

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Capture Your Audience With A Quiz

Posted on Mar 18, 2015   Written by Nick Chiechi, President, CS Designworks

Capture Your Audience With A Quiz

Quizzes are the latest trend to have captured the Internet’s attention. Nowadays, as you scroll through your social media of choice, everyone seems to be posting their quiz results. Thanks to all these quizzes you now know what ice-cream flavor...

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The Power of the Pen

Posted on Feb 11, 2015   Written by Nick Chiechi, President, CS Designworks

The Power of the Pen


Most businesses underestimate the power of promotional items. The above figure is not an exaggeration and was calculated by handing out 100 pens that cost $0.62 each and yield 2,805 impressions per unit according to the Advertsing Specialty Institute (ASI). CS Designworks chose the top five items with the largest impact. Each item generates thousands of impressions...

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Marketing Resolutions for Business in 2015

Posted on Jan 14, 2015   Written by Nick Chiechi, President, CS Designworks

Marketing Resolutions for Business in 2015

Remember the old adage, if you fail to plan you should plan to fail? The beginning of a new year is a great time to set your marketing plan in motion. The only plan that will fail is the one you don't plan. So here are some basic topics to consider when setting your plan in motion. Good luck and may 2015 be your best yet!


Even in the age of email proliferation,...

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Graphic Design is Ubiquitous

Posted on Dec 10, 2014   Written by Nick Chiechi, President, CS Designworks

Graphic Design is Ubiquitous

Realize it or not all of us are exposed to graphic design one-way shape or form on a constant basis. The presence of graphic design is all around us. Trace your typical day to realize how prevalent graphic design is in our lives. Upon waking you grab the morning newspaper and right off the bat are exposed to all aspects of graphic design. There is the branded publication itself, developed by a designer,...

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Corporate Holiday Gifts Strategies

Posted on Nov 25, 2014   Written by Nick Chiechi, President, CS Designworks

Corporate Holiday Gifts Strategies

Why Start early?

Gifts must be suited for receiver so it’s a long process to choose the right gifts. Suggesting gift ideas, providing pre-production samples and closely coordinating with vendors to ensure inventory is available and product is delivered to client’s satisfaction and deadline.

Advantages:

• Prevent competitors...

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Developing a Content Strategy to Avoid Stagnation

Posted on Oct 28, 2014   Written by Nick Chiechi, President, CS Designworks

Developing a Content Strategy to Avoid Stagnation

One of the biggest challenges with corporate websites is the lack of a plan to create new content. The creation of a corporate website begins, rather than ends, with the launch. When initially launched, your site should clearly cover the core of what your business represents or does.  For example, having sections such as About, Services, Case Studies, Resources, and Contact Information are...

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