Cushman & Wakefield, the world’s largest privately held commercial real estate firm, has come to CS Designworks for many years to develop their annual review. The printed report has evolved to become an integrated component consisting of online, digital and print. The Cushman & Wakefield annual has moved to an editorial-centric product titled “Perspective” under CS Designworks guidance that is a blend of articles, leadership messaging and case studies. In addition, a strategic marketing rollout is employed consisting of internal and external communications which gives the Annual Review a long and vibrant shelf life.
Design doesn’t just matter, it’s 50% of the battle.