Integrated Marketing Expands West Highland's Market Exposure
Connecting the Marketing Dots
West Highland Support Services (WHSS) is a vendor-agnostic global service provider, recognized as an industry authority and thought partner for market data, information, referential data, technology and professional services.
After the successful launch of its corporate website, West Highland engaged CS Designworks to develop and execute an ongoing digital marketing campaign to expand its many services and product offerings.
The campaign consists of a core marketing plan that includes industry-targeted monthly blog articles that are informational, educational and promotional. The content is pushed out through both branded email and social media channels.
The key to the success of West Highland's marketing plan is consistency and collaboration with its sales staff. The strategy is working and the metrics are a reflection of this. Especially engaging are the communications about West Highland's AI platform which has a high degree of interest from current and potential clients.
There are three responses to a piece of design – yes, no, and WOW! ‘Wow’ is the one to aim for.
Milton Glaser