If you do a minimal amount of research – or just look around – you will quickly notice that every business uses branding. The storefronts that are vacant are even haunted by the brand ghosts of the previous tenant. Any other doorway not marked with a name, term, and sign, symbol or design that identifies the goods or services of the seller is just a door. Any buyer that looks at one of those unmarked doors cannot quickly learn or know anything about what’s behind it. (more…)