• Why is a logo important?
• What makes a great logo?
• Who should design my logo?
• What about logotype?
• Is Color Important?

Why is a logo important?

A logo can make or break a business. It establishes the identity of a company, is important in making the company known, and each time it is viewed it is stored in the public’s mind. It is used as an important tool in advertising, marketing, signage, public relations, and on products and packaging. An effective logo attracts attention. It serves as a fast and easy way to identify a company and what it does. Creating a solid and unique logo is the first step to achieving recognition for your company.

When starting a business, or changing the name of a company, developing a logo is a priority. In fact, the logo and name of your business are probably two of the most important decisions you need to make. The logo of your company will eventually be the icon that clients, customers and clients will identify you with, which is why a strong, simple and unique logo is necessary.

What makes a great logo?

• Use simple eye-catching graphics
• Clear simple fonts and graphics: easier to remember
• Not too artsy or trendy
• Scalable: ability to work well on a business card and large signs
• Effective without color
• Represents the company accurately
• Keep colors to a minimum
• Make it timeless

Who should design my logo?

Some entrepreneur’s think that by designing their own logo, or hiring an amateur to do it, they will achieve the same results as a professional while saving money. But by not investing in a professional design services, they compromise their company’s entire branding image. The lack of a professional “look and feel” can make it appear as though you don’t care. Presentation and impressions need to reflect quality and stability. A logo helps to build your business’s visibility, credibility, and memorability – three factors that will help your business grow and achieve success.

What about logotype?

Very often, graphics and typefaces are combined to create a logo. Using type in a logo can be very important to its development. If combining letters and pictorial elements in a single unit, the right combination and balance is key to success. While some choices depend on preference, it would be unusual, for example, to see a bold graphic combined with a very elegant typeface. Similarly, if a company were selling beauty products, a military looking typeface would not be appropriate.

Is color important?

Color (or lack of color) can play a big part in logo development. When choosing a color, it isn’t necessarily a good idea to use your favorite color, or to be fixated with a certain color palette. Simplicity is the key, especially if you want your logo to be displayed in front of different backgrounds. Many times the most successful logo is one that has no color at all – it works effectively in black or white.