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Company Fact Sheet

Everyone you’re trying to reach should be able to learn important facts about your business with a quick look at your fact sheet.
• Date the company was founded
• Location of headquarters and any affiliate offices
• Names and brief backgrounds of founders
• Contact information
• Brief mission statement

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Capabilities Brochure or Product Fact Sheets

Used for highlighting your company’s services or products. Include the following information:
• Type of services or product’s function
• Specific features
• Comparison to similar products on the market
• Cost
• Quality level
• Reliability

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Biographies

Have a bio on hand for the founding members and managers. A bio should include:
• Person’s education
• Relevant experience
• Awards and/or honors
• Publications that feature them or their work
• Any other details that distinguish the individual

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Mission Statement

In the movie of the same title, Jerry McGuire (played by Tom Cruise) writes a mission statement, and all it gets him is a devoted wife – Dorthy Boyd (played by Renée Zellweger). But mission statements are capable of doing even more. It takes effort to write one but the statement serves as a basis of the ideas that are at the core of your organization. A mission statement can also motivate and direct employees and lets new hires know what you value. The statement is important to potential investors, lenders, and members of the media as well.

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Company Background

Unlike the fact sheet, this document should be more detailed and written in paragraph form. This is an opportunity to tell your firms story and might include important milestones, their dates and other benchmarks. How your company has changed or endured a significant problem also can convey a lot about your business.

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Current List of Clients and Partners

This information may interest investors and potential clients. It adds credibility and experience to your company.

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Press Kit

When you start your business consider preparing and sending out a press kit. Press kits are very useful for the media, trade shows, events and other public relations purposes.
• Company logo
• Personalized letter pitching your company
• Company fact sheet
• Product fact sheet
• Press release
• Articles written about your company
• Business card
• Company background

Tip: Don’t keep a giant stack of them around because some material might get outdated. Instead, keep each element of the press kit in a computer file, and update and output it when needed.

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Clip File

Collect any articles written about your company. Make sure you forward copies to the appropriate contacts.

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