A CMS was implemented to help Florentine Craftsmen add/subtract products from their large inventory. It was imperative that the interface be extremely user-friendly, as the client had no previous CMS experience. Additional features included the ability to add categories, products and detailed information. We also set up a cross-referencing feature of all new and existing products. For SEO (Search Engine Optimization), Florentine Craftsmen was given the option to add tailored search copy for web crawlers to every product on their site.

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