New Website Reflects Evolution of Private Investment Firm

Black and White

White Wolf Capital is a private investment firm that began operations in late 2011 and is focused on management buyouts, recapitalizations and investments in leading middle market companies. White Wolf seeks both private equity and private credit investment opportunities in companies that are headquartered in North America with $10 million to $200 million in revenues and up to $20 million in EBITDA.

After a decade of growing the firm, White Wolf has successfully completed 38 Portfolio Investments with portfolio revenue of over $1 billion. With this explosive growth, White Wolf wanted to develop a website that reflected its evolution and tasked CS Designworks for the assignment.

CS Designworks relationship with White Wolf dates back to its inception and developed its brand identity which featured a dramatic logo and stationery system.

Recognizing White Wolfs requirements, it was decided at the inception to develop a custom website. The process involved presenting designs including wireframes and site mapping until sign off. The design features dramatic photography that reflects the industries that White Wolf represents and the color palette was stark and simple which connected to its branding exceptionally well.

Wordpress was used for development and a clean CMS was implemented for usability and future updates. There were over 100 portfolio transactions and news items to capture from its previous site, so organization was paramount. A complex filter module was developed to make it easy for clients to segment by Strategy, Sector and Investment Type.

The process was a true partnership with White Wolf as they were involved every step of the way and provided invaluable input during the development.



The most colorful thing in the world is black and white. It contains all colors and at the same time excludes all.