How To Choose The Perfect Promotional Product

Why Promotional Products?

Promotional Products prove themselves time and time again to be a highly effective means of marketing. Costing less money but gaining more impressions than other forms of advertising, promotional giveaways appeal to the masses and generate interest. Research proves the power of promotional products showing that 88% of people recall the brand and company on their promotional item and that 85% of people decided to do business with the advertiser because of the item received¹. Promotional items leave a lasting effect with an average lifespan of six months. This form of marketing is the only tactic that provides a tangible memory of the customer’s relationship with your brand.

Increase Sales With A Giveaway

The possibilities are endless when it comes to choosing a product to give away to your clients and customers. One must consider a lot of different factors such as cost, impressions, gender and age of the customer, the event the item will be given away at, functionality, and any current trends in the market. It could be a bit overwhelming but with a few helpful tips, the decision will be much clearer.

Which Products Gets The Most Impressions?

One of the first factors to think about is how many impressions will an item bring. An impression is defined as the point in which a visitor views an ad once. You want an item to reach the most amount of eyes for the lowest price you can get.

To learn more about impressions check out our other blog article.

Know Your Audience

Promotional products must make sense for the target audience. Variables like age, gender, and even ethnicity can affect how an item is received. For example, women are more likely to have bags, writing instruments and calendars whereas men are more likely to own shirts and caps. Flash drives and desk knick-knacks are popular with the younger demographics while the older generations tend receive promotional products better overall.

Once you’ve defined the demographics of the target it’s time to put yourself in the shoes of your customers. Try to imagine how they spend their time, where they work, and what would be useful or novel to them?

Think About Your Event

Common events prime for promotional giveaways are conventions or industry shows. In this situation tote bags make excellent gifts. Your recipients will likely be acquiring paperwork and brochures, as well as the other promotional products from vendors. There you will be to save the day with a handy bag to carry all of their goodies in. As an added bonus, the tote bag is highly functional and can almost guarantee that they will keep and use, giving you and your company persistent exposure.

Conventions are not the only place to implement the marketing tactic of promotional giveaways. What about a marathon race? Hand out water bottles or sweat bands. The possibilities are endless.

Think About The Lifespan

What is special about promotional items is that they linger in the lives of your customers for a very long time, an average of about six months. But, even when that time is up and your customer no longer wants your item, 2/3 thirds of recipients will choose to pass along their freebie to another person. The majority of promotional products will have multiple owners and avoid the terrible fate of ending up in the trashcan. This  emphasizes functionality as key to choosing the right product. The more useful the product, the more likely it is to be passed on to another, continuing to generate brand awareness. Also, since you want your produce to have a long, prosperous life, choosing a quality item is important.

The Importance of Function

In the perspective of the customer, the most compelling factor for them to happily receive your product is functionality. Of course, freebies are always nice but it’s an added bonus if they can serve a purpose and will guarantee a long lifespan. When surveyed as to what factors make a free product most desirable to the receiver, 69% of recipients valued “usefulness” of an item the most important influence³.

CS Designworks provides a vast catalog of high-quality items to choose from and satisfy whatever promotional product desires you may have. Browse our catalog and get a quote from us for the lowest price.

Sources

1. http://www.vernoncompany.com/why-do-promotional-products-work/
2. https://www.asicentral.com/downloads/public/impressionstudy/impressions-study-2012.pdf
3. https://www.ppai.org/documents/highendlowendreportwithcover.pdf